(#1) the Olympics have a font? 🥑

Actually, they have three.

Olympic Headline, Olympic Sans, and Olympic Serif are very real, very exclusive typefaces.

Designed by a Canadian company, these typefaces were part of a branding effort that kicked into full gear by the Paris 2024 Games.

Dear reader, this probably brings up two excellent questions:

1. Why does this matter?

2. Why does this matter to me?

Because branding is just an advertising term for the way you’re perceived.

And every writer has their own branding.

You might have a logo and a color scheme and a beautifully consistent IG profile…

You might have cover design and font choices…

Or you might just have your words on a Google Doc.

But maybe you don’t want to call it branding. You could call it something else—

Style. Voice. Personality.

Whatever it is, you’ve smashed together millions of big and small decisions to bring it to life.

So we’re gonna talk about what authors can learn from the International Olympic Committee’s 129-page brand guidelines.

But, like, in a fun and helpful way.

Stick around for some brief discussions and not-so-deep dives.

And share this with your writer friends, because if we can’t be word nerds together, why are we even writing?

Got questions about right writing rites? Reply to this email with your query; I might include it in a future Bite.

Thanks for reading Avocado Bites!

^{Avocado Bites is a publication of Avocado Tree Press, LLC, that helps you revise your stories one bite at a time. We love working with indie and traditionally published authors on fiction manuscripts—and if that’s you, welcome to our target audience.}

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^{Addison Horner is the chief editor of Avocado Tree Press. Here’s his newsletter. It’s different but still pretty good.}